Light reflecting pigments: reflecting light provides the skin with an additional level of glow.
Vitamin E: protects skin from free radicals, strengthens the barrier, hydrates and calms while also increasing the efficiency of vitamin C.
Vitamin C: boosts radiance and collagen production, fights free radicals, evens out the skin tone, tackles pigmentation and dark spots.
Hyaluronic acid: the main component of what gives your skin structure, plumpness and hydration as it can bind up to 1,000 times its weight in water.
Squalane: provides a supple complexion, enhances elasticity, softens and moisturises effectively.
The Wow Serum has quickly become one of our most beloved products. Enriched with 2% vitamin C and light-reflecting pigments, it instantly minimises dullness and brightens pigmentation long-term, for all skin types and tones. For a radiant, even complexion:
1. Cleanse with The Bare Balm or The Magic Milk
2. Hydrate with The Must Mist
3. Brighten your eye area with The Eye De-Puffer
4. Apply a few pumps of The Wow Serum
5. Protect + moisturise your skin with The SPF / The Daily Shield
94% agree skin looks healthier and more vibrant
88% agree skin looks visibly smoother and more plump
94% agree surface-dryness has diminished
Based on a 28-day Consumer Perception Study of 17 subjects
Vitamin C is a powerful antioxidant with a wide array of benefits. Praised for its ability to brighten dullness and pigmentation, even skin tone, and strengthen the skin’s structure + increase elasticity by stimulating collagen production, it has become a must-have ingredient in ones routine.
