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Meet Josephine Bredsted - the Talented Danish Creative

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Meet Josephine Bredsted - the Talented Danish Creative

Let us introduce Josephine Bredsted - a talented and creative career woman, holistic PR & brand advisor, entrepreneur and fashion guru. After working for brands such as Baum und Pferdgarten and Ganni, Josephine left the industry and turned within to create a more sustainable lifestyle. This hard-working lady is known for her expressive and playful style but behind her radiant outside rests a thoughtful and wise soul who yearns to align with her truth, spread love and be of service to others. 

Since almost two years back she runs her own agency and recently launched LeGue to inspire people to tune in with themselves and initiate their own journey to live their most authentic life full of health and happiness. 

We caught up with Josephine to hear her thoughts on her life, beauty, health and self-care, and of course her latest project LeGue. Check out her answers below!

What’s your morning ritual?

I like to call it my daily practice, because mornings can change - especially when you travel, or on vacation etc. But what keeps me grounded is my spiritual daily practice that consists of:

  • Meditation
  • Journalling
  • Dry Brushing
  • Shower
  • Vitamins
  • COFFEE!!!

On weekdays I usually take a shower first thing when I wake up. Then I journal and meditate. Depending on how much time I have, the length of the meditation might vary. Afterward, I have my breakfast and a nice cup of coffee.

On the weekends I make room for feeling into my wants. This means that when I open my eyes I try to listen to my intuition of what I want to do that morning. Maybe it’s breakfast first, maybe it’s just getting up and lounging around in my pyjamas and unbrushed teeth. Maybe I feel super energized and go for a run. If I get too restricted in my routines, I tend to let my sense of guilt get the best of me - there should always be room for pleasure. 

What does self-care mean to you?

To me, self-care is self-love, in whatever form that may be. Today we tend to re-brand our self-punishment and self-care. Exercise and diet have become misused to disguise self-punishment as self-care. I think we have become disconnected from our intuition, the basic ability to know what we want, and that why we have a hard time figuring out what individual self-care is.

A meal can be an act of love and care full of nourishment, but a diet can also be a controlling whip low self-worth, depriving us of what we need. The same goes for body movement and exercise. Are you training to fit in or to sustain your health? It’s hard for me to point out a specific act of self-care, because given the situation it can be everything.

When I do something intending to care for myself, then it’s true self-care - it can be a hot bath, a favorite meal, sex, reading a good book, drawing, walking, or sitting in stillness. Being mindful of my intentions is self-care.

Josephine Bredsted YogaDo you have a book that dramatically changed your life?

I’m not a big reader but there are a few podcast that changed my life - Tara Brach's lectures and meditations, the Expanded Podcast, and The Joe Rogan Experience - Listen and learn baby.

What has been the most life-changing experience you have had?

When I realised that I’m able to create the life I want by letting go of the weight of the past. By releasing the conditioning I have experienced through my upbringing and surroundings I can become free from shame and unworthiness and step into self-acceptance and love - how awesome is that!?

Whose mind would you like to access? 

I want to forever explore my mind. The most important thing is that we know ourselves, because only then can we discover that we are not our thoughts. I spent so much time worrying about all the shit other people thought about me, but that doesn’t matter. Because what matters is my reaction. We spend too much time trying to explore other people’s minds when you are missing out on getting to know your own.

What change would you like to see in the world? 

Love towards everything living, people, animals, and the earth. I wish we could be more loving.

5 beauty products you swear by? 

My skincare products vary, but natural and active is key - Haro Care, Karmameju, Ole Henriksen, PH Formula.

Josephine Bredsted Style

What do you aspire to be?

Accepting of my shadows, living my potential, and forever loving of myself and others. 

What makes you laugh so hard your stomach hurts? 

Making super inappropriate jokes with my girlfriends, and teasing my boyfriend with my potty mouth. There is nothing more satisfying than seeing him cringe when his idea of me being cute is completely ruined by my dirty old’ sailor sense of humor. 

What are your go-to health hacks? 

Do it for you, and nobody else and let go of the relationships that do not serve that.

How do you practice self-love? 

You do it by practicing every day for the rest of your life. The love you have for yourself is the most important love we will ever experience, and it is through the practice of self-love that we become magnetic. I cannot tell you how you should practice self-love, because it’s so individual, but by starting to explore what makes you happy is a great beginning.

Josephine Bredsted Happiness

Do you have a quote you try to live by?

Make room in your life so you can flourish - something that came to me in a mediation. 

What inspires you to be your best self? 

When I show compassion for myself and acknowledge that being a human is hard. When I surrender to the fact that I am doing the best I can with the life I have been given, that’s when I find energy to flourish and be the real Jose.

How do you navigate comparison culture and unrealistic body images on social media?

Realising that I will not find self-acceptance anywhere but within myself. No matter how many “body positivity” post I make, and get credit for, this is not a way to solve it. If there is an issue and I feel self-criticism sneaking in, I need to work with myself to feel supported and accepted. Taking a break from social media for 7 days or more can be a great way to change perspective, and create space for your brain to realise that you are more than your body.

How do you make your spirit more light and joyful? 

To feel the light, you’ve got to surrender to the darkness, and I mean this most positively. For us to live fully and be free from our trauma, you have to acknowledge them first.

To me, that means daily work on myself, in many different forms. Meditation, body movement, therapy, listening to mind-expanding podcast - anything that makes me more aware and insightful in who I am. This is what nurtures my spirit, and that’s when I’m the most open to surrender to being funny, laughing, and feeling light.

Who has impacted your life the most? 

Some people have impacted my life a lot and some a little but they are equally important. Good or bad, they are all my teachers. Meeting my partner Christen changed something in me. He is the first person in my life who has truly shown me the tools to become self-loving. 

Josephine Bredsted Creative

How would you like to be remembered? 

As a kind, powerful, embracing person 🤍

Where do you see Legue in 3 years? 

As a growing community that inspires others to bring dreams to life, and become more radiant.

What's your biggest dream in life?

I wanna live in a house by the water with my man and children. Feeling accepting of what was, and loving what is.

What an amazing way to finish off this interview. Thank you Josephine for being you and spreading your love and wisdom on this planet!

If you are interested in finding out more about Josephine and her holistic and balanced way of life, give her a follow on the gram. We highly recommend to check out all the juicy content at and try out the inspiring recipes on their insta too. This girl really is on to something - watch this space and take notes babes!